CUSTOMERS BEHAVIOR AND HOW IT AFFECTS THE GROWTH OF A BUSINESS
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Abstract
This study focuses on customers’ behavior and how it affects the growth of a business (a case study of Vivid Consuming pro, Afam Road Portharcourt). A proper research was carried out to find out if customers’ behavior is influenced by lack of satisfaction in the services rendered by the business, to ascertain the factors that influences the change in customers’ behavior towards an organization, to analyze the ways customers’ behavior affects the growth of a business, and to find out the perception of customers on the ways to maintain a positive customers’ behavior towards their products. After the analysis of the primary data, the conclusion obtained is that there are factors that influence the change in customers’ behavior towards an organization and that Customers’ behavior affects the growth of a business.
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